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Costing with Corrucostos

So it’s no surprise that we’re always looking for new and creative ways to bring awareness to ABC shows. And it’s no surprise that the Digital Media team (among others) spends a lot of time fiddling with new apps and platforms on the regular. So when Cinemagram picked up 2 million users in its first 3 months, eyebrows were raised, and wheels turned. When they launched Remix, we jumped at the chance to get involved.With Once Upon a Time heading into its second season (premiering 9/30), we really wanted to push the envelope, given all of the possibilities the show’s themes provide. Cinemagram was a perfect example of a new, buzzworthy platform where fans can engage and interact with the show’s content in a creative way. Fans can ‘remix’ video clips from the show and post them out to their friends via Cinemagram itself, as well as broader channels like Facebook, Tumblr, Twitter, etc. We think it’s a great vehicle to build excitement among Once Upon a Time’s devoted fanbase.

Tagged in:2012-12-03

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